programmatic ad auctions

AdExchanger

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AdExplainer: Client-Side vs. Server-Side Header Bidding: What's The Difference? | AdExchanger

Header bidding is the dominant approach to programmatic ad auctions since 2014.

There are two methods to implement header bidding: client-side and server-side.

Client-side header bidding is more established and widely used compared to server-side header bidding. [ more ]